Medtronic

Sorry Dadu.

We chose to approach Parkinson’s through a relationship. A child doesn’t understand everything that is happening to his grandfather. That misunderstanding gives the film its hurt.

The idea came from Ritika. We wanted to stay close to the family, and to the guilt that comes from realising you got someone wrong. That is where “Sorry Dadu” begins.

Watch the campaign film ↗

The feeling we wanted to leave.

I wanted the hope in the film to feel earned. We were talking about treatment awareness, but the family had to matter first.

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