Times of India

No Conditions Apply. Sindoor Khela.

Two red dots. A poem. And a question about who gets to belong.

I worked on Swati Bhattacharya’s idea for opening Sindoor Khela to women who had been kept outside it. The words had to make that invitation felt. Estranged sisters. Transgender, widowed and sex worker sisters. We named them because the invitation needed to be clear.

The poem ends with “These two red dots will make us one.” You can read it in full beside the original poster below.

Watch the campaign film ↗

Me, with the poster. 2018.
Me, with the poster. 2018.

What stayed with me.

I’m proud of what we made together. The Yellow Compass reported a reach of 708 million people and three million conversations. The awards are listed separately.

708MPeople reached, reported by The Yellow Compass
3MConversations, reported by The Yellow Compass
Further reading
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