Nokia

A first smartphone. A familiar reassurance.

I worked on the C3 for people buying their first smartphone. Moving from a feature phone can be a big step. Reliability matters when you are learning to trust something new.

We wanted Nokia to offer that familiar reassurance. The film below is part of that work.

The reassurance we were after.

I wanted the promise of reliability to feel human. It was about the person making the move as much as the phone itself.

C3The Nokia phone we worked on