FASHION

LIFESTYLE - THE MEN EDIT RESET

Lifestyle - India's leading fashion brand wanted revamp its imagery. They wanted to come across as a serious fashion choice for all the new age fashion enthusiast. The change we made - we went towards the world of high fashion and editorial vibe. The entire series was shot in Baku, Azerbaijan

SOCH - THE FESTIVE EDIT

Soch wanted showcase their festive edit in a new way. They wanted to move out of studios. They wanted to own a narrative, have a point of view and portray their collection in a way they haven't done before. Born out of strong insight, we made "I am the celebration" for them.